Acer moves from laptop fans to… well… fans with Acerpure

Acer is best known in Australia for IT gear like laptops and monitors, but it’s branching out into home appliances through its Acerpure brand.

Acerpure isn’t a 100% new brand per se; Acer’s operated it in other markets over the past few years — not surprisingly starting in its home market of Taiwan — though the scope of products that Acer’s putting the brand onto is quite interesting.

For its Australian launch most of the focus is on fans and air purification products, as well as a single portable vacuum cleaner, though at its Australian launch last night it also showed off other products including an Acerpure hair dryer and a prototype of an Acerpure Air Fryer.

The Acerpure Clean Lite Cordless Vacuum cleaner is actually the lowest-cost item in the Acerpure lineup, costing $199. That buys you a very lightweight 550g handheld vacuum cleaner with extension tube that incorporates an arrow-shaped head for vacuuming into corners. It’s not intended as a full-on house cleaning vac, given that it’s got a claimed 15 minute cleaning time, however.

When is a fan not a fan? When it’s an “Air Circulator”, apparently, Acerpure’s somewhat fancy name for the Acerpure Cozy Pedestal Air Circulator Fan. That one will run you $289, with the hook being that it not only spins air (it is, after all, a fan) but that it has an oscillating head that shifts through 90 degrees up/down and left/right. The concept there is that it’ll help with air movement over a wider area, rather than just pushing a cone of colder air.

On the air purification side of the fence, Acerpure’s pitching a few units, starting with the $369 Acerpure Pro Vero Eco Air Purifier which uses 35% PCR (Post Consumer Recycled) materials in its construction, giving it a slightly speckled appearance. Stepping up the range there’s the $599 Acerpure Cool 2-in-1 UVC Air Circulator and Purifier, which (as you might guess) adds a fan to the mix above the air purifier, as well as UVC purification. Finally for truly large spaces (and with a completely different visual aesthetic) there’s the $1,599 Acerpure Pro UVC Air Purifier. That kind of money buys you a much larger unit designed for areas up to 1162m plus smart CO2 detection.

Acer also showed off a couple of products that we’ll see at some point in the future, including a hair dryer and a clear air fryer with a top that flips around to become a heating element for a small included frying pan, though this was apparently a production prototype, so it’s not likely to be on sale here swiftly.

Alex’s Take

It’s an interesting shift for Acer, and further proof that tech really is in just about anything you can buy these days.

It’s nice to see a commitment to the use of PCR materials in some of the products. I reviewed one of Acer’s Aspire Vero laptops a few years back (sadly, the review isn’t online any more) that took the same approach. While it’s becoming more common to see recycled aluminium in metal body laptops, it’s still not all that common for plastic bodies — and of course, plastic waste is a much bigger problem globally.

The vacuum cleaner is certainly cute, and I’m keen to get to grips with it, especially given that relatively low cleaning time; it’s basically a spill cleaner I guess.

It’s always tricky with air purifiers to properly assess their impact, especially in a crowded and hot (not Acer’s fault, Sydney weather’s like that right now) room, though the big lad Pro UVC model reminds me of a mix between a stack speaker and a truly old school PC heatsink. That can’t be just me… can it?

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